How Television and Film, when used in conjunction with Social Media, drive sustainability to the masses.
Posted on 28. Aug, 2009 by annied in green media
How Television and Film, when used in conjunction with Social Media, drive sustainability to the masses.
by Adam Shake of Twilight Earth
Most of you may either participate in, or are aware of Social Media channels like Facebook and Twitter. For those of us who are in the business of sharing environmental advocacy, news and discussion, there is an even deeper realm.
Websites like Stumble and Digg take our message even deeper. But nothing beats Television and Film. When all of these are used in conjunction with one another, then the potential to broaden understanding, inform and make change becomes mainstream.
How big is Television and Film in the social media arena? One look at Discovery Networks will tell you that there is not only huge money to be made, but a huge demand for green content. Discovery (as you may know) owns Planet Green.
Planet Green the first and only 24-hour eco-lifestyle television network with a robust online presence and community. Launched in June 2008, the on-air content reaches 50 million homes, offering more than 250 hours of original green lifestyle programming.
In addition, there is the Planet Green Website. Discovery also owns TreeHugger.com.
So how is everyone’s favorite TV Channel(s) and Website(s) working toward sustainability? TreeHuggers “Blue August” is a perfect example of using the power of major media, television, movies, websites and Eco Hero’s like Alexandra and Philippe Cousteau.
But Discovery can’t get the job done by themselves. That’s where the community of websites and social media contacts come together to help drive not only their own, but each others messages. Websites like this one, and Twilight Earth, and Blue Living Ideas, and Mother Nature Network and… well, you get the idea. We all work together to bring you the best in Green news and information.
It’s through the power of the Internet that we are able to bring you important films like The Cove and The World According to Monsanto.
More than anything though, it’s the symbiotic relationship between readers, viewers and nature, that help drive us all to a path of sustainability.
I like to say that Environmentalism isn’t so much about saving the planet as it is about saving ourselves. It’s about “doing less harm” based on our opportunities, knowledge, understanding, and abilities.
So keep visiting green.tv, keep up the good fight and alter the eco!
Here’s sample of what’s on green.tv
Plug-out boy stop animation
Adam Shake is a Washington DC based environmental advocate, activist and writer. His two websites, Twilight Earth which is dedicated to environmental news and discussion and Eco Tech Daily, which helps spread the word about Green Technology, have been heralded by both the main stream media and online websites as the place to go for up to date information on a host of environmental issues.